Resources

Website Launch Checklist

A practical prep list for local business owners: business basics, services, photos, domain access, and launch decisions.

• Your business name, tagline, and a 2–3 sentence description
• Contact details - phone, email, address, and hours
• A list of your services or menu items with brief descriptions
• At least 3–5 photos (your space, products, or team)
• Your domain name login (or a note to register one)
• Any existing social media links you want connected

Having these ready keeps the project moving and helps the site feel specific from day one.

Google Business Profile

Your Google Business Profile is often the first thing customers see before they ever click your website. A complete, accurate profile means your hours, phone number, and address show up directly in search results - no clicking required.

Key steps most owners skip:

• Add every service category that applies to your business
• Upload at least 10 photos - including your storefront and interior
• Respond to every review, positive and negative
• Post updates or offers at least once a month

Social Media Integration

Your website and social profiles should work together, not feel like separate islands. When a customer finds you on Instagram and wants to book, they should be able to reach your site in one tap - and vice versa.

Simple ways to connect them:

• Add your website URL to every social bio
• Link to your Instagram or Facebook from your website footer
• Share your website posts or updates on social to drive traffic
• Use consistent branding (same name, logo, and colors everywhere)

Analytics Setup

Understand where visitors come from, what pages they read, and how to use that information without drowning in reports.

Local SEO Fundamentals

Local SEO helps your business show up when someone nearby searches for what you offer. Unlike paid ads, the results compound over time - and most small businesses are leaving easy wins on the table.

The four essentials:

• Consistent NAP - your Name, Address, and Phone must match everywhere online
• Google Business Profile - claimed, complete, and updated regularly
• Local keywords - mention your city and neighborhood on your website pages
• Reviews - ask every happy customer to leave one on Google

Content Creation Tips

Practical ways to turn customer questions, service details, and local knowledge into helpful website copy and reusable content.

Email Marketing Basics

A simple starter guide for building a permission-based list, sending useful updates, and covering the compliance basics.